A little bit about us

The parent company "New Pioneer Electronics" was established in 1989 with its main office in Multan, Pakistan.
Pioneer started its business with Satellite T.V products. In 2002 Head Office shifted in Lahore for expanding and establishing the business all over the country with an addition of CATV Headend & Equipment. Now the company has a nationwide dealer network with representation in multiple regions. In 2011, the company also added solar energy products as one of its main business products.
Since 2011, Max Power has been leading global solar innovation. Max Power solar panels consistently deliver more energy and long-term peace of mind with the highest performing solar power systems available. Max Power is the solar energy choice of more homeowners and businesses around the country.
Our product lines included Solar Panel, Solar Inverters, Deep Cycle Batteries.

Mission Statement

Our mission is to solve the crisis of load shedding and high electric costs by bringing clean affordable energy to the people of Pakistan. Making energy together; our wide range of products and services delivers tailored solutions for our customers. Our competence in consulting services and systems technology is compelling. Through our commitment, we create value for our customers, partners, employees, and shareholders.

Our Values

Max Power believes in the values of Integrity, Sustainability and Innovation. Customer Satisfaction is our utmost priority.

Our Philosophy

Unity is one of our strengths: colleagues of all ages combine traditional values with new ideas. Our employees embody the values of dependability, honesty, and commitment in their various projects.

Our Vision

Our vision is to become one of the biggest stakeholders in the Solar industry in Pakistan. We hope to see a country with access to clean electricity for every citizen. A world, in which renewable energy improves the quality of life, is our world. We make extensive use of the inexhaustible power of the sun to generate electricity. This is how we shape the energy supply of today and tomorrow.


Our aim is to generate energy for the future. Solar power remains the most secure source of energy for the future. We set global standards in achieving this goal. As a major local stakeholder we develop, plan, build and operate utility-scale, commercial products that provide optimal solutions for our customers. With business outreach in UAE, the company is expanding rapidly as one of the major players in the game. Our product lines include:

CEO Message

"In the past ten years, residential electricity prices have gone up by an average of three percent annually. By investing in a solar energy system now, you can fix your electricity rate and protect against unpredictable increases in electricity costs."

Shahzaman Sarwar